Bundaberg Rum Distillery Brings Home Global Tourism Award For New Visitor Experience

Bundaberg Rum is bringing home yet another international accolade to add to its growing collection.

Following top honours at the 2017 World Drinks Awards in London and the 2017 San Francisco World Spirits Competition, Drinks International has named the Queensland based Bundaberg Rum Distillery Visitor Experience the winner of World’s Best Educational Experience and World’s Best Retail Experience.

The Drinks International Distillery Challenge Awards, which aims to recognise innovation and excellence amongst distilleries and associated businesses, commended the distillery for its impressive new retail operation and commitment to customer education following a recent $8.5 million upgrade.

The Bundaberg Rum Visitor Experience is a unique and immersive tour designed to share the distillery’s 128 year history with visitors. The Visitor Experience offers two tour experiences in addition to the famous Distillery tour – The Bundaberg Rum Museum Experience and a Blend Your Own Rum Experience. There is also an expanded retail experience and bar area where visitors can purchase exclusive and limited edition products only available from the distillery.

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